Normally my enthusiasm for weird food combinations is sub-par at best, but this new collaboration could potentially be really good! Kraft Dinner with candy or pumpkin flavouring though?
That’s a HARD NO. But… a marshmallow flavoured soft drink might not be too bad!
“After what has been a very difficult year, many consumers are looking for new things to smile about,” said Todd Kaplan, Pepsi’s VP of Marketing. “So, to celebrate the start of springtime, Pepsi collaborated with PEEPS to develop a limited batch of its first-ever marshmallow cola.”
The cans come in blue, pink and yellow but the flavour is all the same. Some have already had the pleasure of taste testing the new drink, and many are calling it Lucky Charms in a can. I could go for that!
Unfortunately though, you won’t see it on grocery shelves anytime soon. Instead, you have to win your way in. You can enter the sweepstakes using #HangingWithMyPEEPS and #PepsiSweepstakes on social media!
Pepsi is likely following recent marketing trends where the likes of Kraft Dinner held a similar contest for their Pumpkin Spice and Pink Candy flavours. I’m not much a fan of this model, but maybe they’re testing us to see if this is something worth putting into full-on production.
Should’ve called it Peepsi. Bit of a missed opportunity on that one!
