A fresh new look for the City of Dryden as the community is set to move forward.
Wake Marketing has unveiled a new slogan, story and logo for the municipality.
The main slogan: ‘Blaze Your Trail’
Mike Greaves is a partner with the Kenora-based firm and he was involved in the rebranding process.
Greaves says staff, council and members of the public were heavily involved in the work.
Some 250 people participated in a community survey, roughly 50 attended an open house and a focus group session was also held.
Greaves says the feedback was outstanding.
Greaves asked people to respond to the following questions: Who we are? What do want to be? Where do we want to be?
One main highlight coming from the consultations was nature and our connections to the outdoors.
Greaves adds “The community really gave us opportunity to understand the sense of this is home for them and they choose to be here, and they want to set roots here, and they want the best for the community.”
Economic Development Manager Tyler Peacock says “I think it’s a wonderful new beginning for Dryden as far as our corporate image goes and as well as a community brand. I think this is something that I hope galvanizes our community in a single direction.”
Peacock hopes residents, business and visitors can find a little piece of them inside that brand.
He notes it’s important because “That is our first impression when we go out to another community, when we are in the region, when we are doing our jobs trying to attract businesses or residents. This is something that is leading the way.”
However, Peacock notes it’s just one component as Dryden retools its community improvement plan and strategic plan.
He says the next step is community wide implementation, stating the City will be working with Wake Marketing over the next few months.
To find out more visit https://www.blazeyourtrailindryden.ca/
Here are some of the highlights in the Dryden rebrand and the feedback received from the public about what makes Dryden so great:
Physical Attributes
Active Spaces-green space, sports and recreation
Natural Surroundings-lakes, trails, outdoor living
Community-home, family, diversity, setting roots
Centralization-regional service hub, outward access
Personality Attributes
Caring-welcoming, friendly, neighbourly
Hard working-progressive, independent
Opportunistic-community engagement, adaptability
Dryden’s Story
“Dryden is a community in motion.
A diverse environment alive with activity, commerce, recreation.
We are surrounded by nature; connected to the outdoors-lakes, parks, trails.
Our people work hard, for each other.
We are proud. We care. We hope.
Leading the way to a bright future.
All paths lead to Dryden-a hub for business, sport, government; the focal point for travelers, visitors, guests.
Raise a family, grow a business, build a life.
Take one step; take many-blaze your trail in Dryden
Logo
The city of the North. A compass arrow marks the direction.
Alternately, the compass arrow forms a tree icon. The negative space beneath the arrow indicates a trail. A way forward.
